The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. – FROM AMAZON PAGE
Ted Talk by Simon Sinek
Many of my clients and students want to talk about their dreams and what it will take to reach those dreams but they fail in taking the next step – put your money where your mouth is. I’m going to take that step… My goal by the end of the year is to earn my CHSE (Certified Health Simulation Educator) certification. So here it is… I’m starting my application and paying for the exam.
What’s your goal and what are you doing to put your money where your mouth is?
What is a “quick win”? I’ve heard it used a lot over the last couple of years. The term has different meanings for different people. It is typically seen as a reference to the outcome of a project which requires little effort but offers high return.
I ran an n-gram using Google and found this image and quickly noticed the increase in the use of the term skyrocketed in the early 1990’s.
The term has obviously become very popular in our lexicon but is it being used wrong? I believe it is…
When a person enters a new role or needs to spark enthusiasm among a team, a quick win can be helpful; however, if we live by the “quick-win” model we will start looking more for Bandaids than true long term solutions. Leaders enter new roles needing to demonstrate their ability and a quick win can do that but innovative leaders know to get meaningful solutions which will deliver lasting results you must fail to succeed.
Quick wins are also simple, often obvious solutions to problems but when you think deeper you realize that if the solution was so easy then why did it not get done by the previous administration?
There is a place for quick wins when starting out a new process or system in order to gain buy-in but be careful. A quick win may actually set you up for failure down the road, especially if you must later remove the Bandaid to fix the problem you covered up in the earlier phase.
As an innovator I look for the deeper problem. Why does this look like a quick win? Could it be that the information I’m being given is intended to make me bite the quick win hook instead of dealing with the real problem? Could this be a strategic move by the problem causer to protect them self by distracting me with an easy win? Be careful when you look for quick wins as things are often too good to be true.
What does a restart look like? It seems like people have different feelings about restarts. Some consider them a sign of a failure requiring efforts to stop and be re-planned. On the other hand, some feel a restart is just another opportunity to try again. I tend to lean towards the latter.
The restart is all about perspective. If you see things as being a failure, then it will be… but if you can look at things as a learning opportunity then the restart is the next chapter. The future hasn’t been written yet so learning from the past and moving forward in the present is the only way to succeed. Failure is the only other option. It will always be your choice in the matter.